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![Color Crush.png](https://static.wixstatic.com/media/d3ed8c_06df827b397e4bc78c90b3724294ecf1~mv2.png/v1/fill/w_982,h_496,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/Color%20Crush.png)
Color Crush
branding/packaging/illustration
​
Color Crush is a creative activity brand aimed at preteens promoting self-expression, positivity, and friendship.
Trademark
![endcapsArtboard 1_4x-asd.png](https://static.wixstatic.com/media/d3ed8c_ae1b14c9dc6348d592a7201388e56ddb~mv2.png/v1/fill/w_776,h_311,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/endcapsArtboard%201_4x-asd.png)
Brand Identity
![bbAsset 1.png](https://static.wixstatic.com/media/d3ed8c_9c1a7d1564554da9b3f36e708ee084d1~mv2_d_2581_1454_s_2.png/v1/fill/w_64,h_36,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bbAsset%201.png)
![bbAsset 2.png](https://static.wixstatic.com/media/d3ed8c_5ce76c0d2fab46a4b5e3a51cd6583c4e~mv2.png/v1/fill/w_79,h_75,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bbAsset%202.png)
![bbAsset 3_4x.png](https://static.wixstatic.com/media/d3ed8c_27d33215d6d1472994bb19407f2f1555~mv2.png/v1/fill/w_65,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/bbAsset%203_4x.png)
Project Brief
![IMG_4715.JPG](https://static.wixstatic.com/media/d3ed8c_ba13be92b74543d7a0f03c1f9c8219a9~mv2_d_2448_3264_s_4_2.jpg/v1/fill/w_102,h_136,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_4715_JPG.jpg)
![IMG_4536.JPG](https://static.wixstatic.com/media/d3ed8c_42508d5be9704401acb6ce9eeb96172e~mv2_d_2448_3264_s_4_2.jpg/v1/fill/w_102,h_136,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_4536_JPG.jpg)
The catalyst for Color Crush began with the prompt to repackage a dollar store item in order to make it more sustainable. While product-hunting, I happened upon a set of nail polish that was not only severely overpackaged, but presented a possible safety hazard to children attempting to open the package by themselves.
![ccnailpolishpackagingArtboard 1_4x-asd.p](https://static.wixstatic.com/media/d3ed8c_4054f20cf4c245bcacbbc5022d08332c~mv2.png/v1/crop/x_16,y_82,w_582,h_629/fill/w_57,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/ccnailpolishpackagingArtboard%201_4x-asd_p.png)
Having identified the perfect product to repackage, I brainstormed possible concepts, eventually deciding on a reusable pouch that could double as a pencil case, and since nail polish is such a hit at sleepovers, why not have the package resemble a sleeping bag?
Product Photography
![edit2 copy copy.jpg](https://static.wixstatic.com/media/d3ed8c_93845c54d46c4fb88117e537985c4185~mv2_d_4928_3264_s_4_2.jpg/v1/crop/x_0,y_0,w_4674,h_3141/fill/w_148,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/edit2%20copy%20copy.jpg)
![edit4.jpg](https://static.wixstatic.com/media/d3ed8c_afe323fb10114727973a9b50009d437c~mv2_d_4928_3264_s_4_2.jpg/v1/fill/w_145,h_96,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/edit4.jpg)
![edit1 copy copy.jpg](https://static.wixstatic.com/media/d3ed8c_5e8458277cca45f9931f9e6e51c27cdd~mv2_d_4928_3264_s_4_2.jpg/v1/fill/w_145,h_96,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/edit1%20copy%20copy.jpg)
Stickers
![zdsfAsset 1_4x.png](https://static.wixstatic.com/media/d3ed8c_0ce0ec4a8dbe45efbe82675e0a12484f~mv2_d_9585_2653_s_4_2.png/v1/fill/w_87,h_24,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/zdsfAsset%201_4x.png)
Sketchbooks
![spiralsketchbook1.png](https://static.wixstatic.com/media/d3ed8c_9bea9aade6e643cb93ff15b037b5b5b1~mv2_d_4000_3200_s_4_2.png/v1/crop/x_220,y_467,w_3627,h_2247/fill/w_53,h_33,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/spiralsketchbook1.png)
Store Display
![asdassArtboard 1_4x-asd.png](https://static.wixstatic.com/media/d3ed8c_94e20a33223747cdbae3f8cf0a0b2152~mv2_d_8337_4964_s_4_2.png/v1/fill/w_49,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/asdassArtboard%201_4x-asd.png)
Social Media
![166.gif](https://static.wixstatic.com/media/d3ed8c_c3730d29a4b44998a7a85c32b9ff444c~mv2.gif)
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